Senior Specialist - Digital Communications

Space42 (ADX: SPACE42) is a UAE-based AI-powered SpaceTech company that integrates satellite communications, geospatial analytics and artificial intelligence capabilities to enlighten the Earth from space. Established in 2024 following the successful merger between Bayanat and Yahsat, Space42’s global reach allows it to address the rapidly evolving needs of its customers in governments, enterprises, and communities.

Our vision is to pioneer beyond today for humanity to experience a better tomorrow. Space42 challenges traditional approaches with advanced AI and cutting-edge satellite technology, making space more accessible and redefining how data from space can be used on Earth. We aim to achieve this by connecting people to rewire potential, informing decisions to reimagine impact and enabling action to redefine tomorrow.

For more information visit: www.space42.ai, follow us on X and Instagram @Space42ai

ROLE PURPOSE

As a Senior Analyst - Digital Communications, you will drive Space42’s digital communications & engagement strategy, measurably enhancing brand visibility, fostering deep stakeholder engagement, and delivering compelling, innovative campaigns across all media platforms. Reporting to the VP - Communications, you will ensure that all digital touchpoints, corporate websites, social media channels, and campaign platforms optimally reflect the company’s positioning as a global leader in AI-powered satellite communications, geospatial analytics, and space technology.

Your role requires a strong understanding of UAE government relations and extensive experience in managing digital campaigns for technology-driven, B2B, or B2G sectors.

• Oversee Space42’s social media presence across LinkedIn, X, and all other relevant platforms.
• Develop engaging, thought-leadership-driven content that highlights Space42’s projects, partnerships, and industry impact.
• Manage paid social media campaigns, ensuring they align with company objectives and deliver measurable ROI.
• Proactively refine Space42’s social media strategy, closely monitoring industry trends and competitor activities.
• Manage and update the Space42 corporate website, ensuring content is accurate, relevant, current, and aligned with the company’s overall messaging strategy.
• Optimize the website’s structure and content for search engine performance (SEO), working with external agencies to implement website enhancements and new features.
• Develop and execute email communications strategies, including newsletters, stakeholder updates, and lead-generation campaigns.
• Segment and personalize email campaigns to enhance engagement and maximize impact.
• Track email performance and apply insights to improve open rates, click-through rates, and conversions.
• Track and analyze key digital communications metrics (engagement, reach, conversion rates) to optimize performance.
• Use AI-driven tools and analytics platforms to enhance audience segmentation and content delivery.
• Provide regular reports and insights on Space42’s digital presence, along with strategic recommendations.
• Collaborate with internal teams to ensure that Space42’s digital communications align with UAE government priorities and national strategies.
• Support digital communications efforts for key government  and private initiatives, contracts, and partnerships.
• Ensure compliance with UAE regulations on digital communications and public sector engagement.
• Stay ahead of emerging trends in digital communications, particularly within the space, AI, and geospatial analytics industries.
• Identify and propose new technologies or digital tools to enhance Space42’s communications capabilities.
• Collaborate with other team members in the marketing department to enhance Space42’s digital experiences in events and other initiatives.      

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• Proficiency in Arabic and English.
• Certification in Digital Marketing (e.g., Google Analytics, HubSpot) is a plus.
• Minimum 5 years of experience in digital communications (including agency experience).
• Prior experience managing B2B and B2G digital communications campaigns, especially in technology, aero-space, or government-related sectors.
• Strong understanding of UAE government relations and digital engagement strategies for public sector entities.
• §Proven expertise in SEO, SEM, paid media, performance analytics (Google Analytics, SEMrush), and social media algorithms.

ADDITIONAL REQUIREMENTS

• Strong project management and organizational abilities.
• Proficiency in web analytics tools, digital marketing platforms, and content management systems.
• Ability to collaborate with government entities, industry leaders, and international partners.
• A passion for data-driven decision-making and campaign optimization.
• Experience in a fast-paced, innovative environment where technology and business intersect.
• Familiarity with data visualization tools (Tableau, Power BI).

OUR BENEFITS & PERKS

• Competitive compensation packages and comprehensive medical insurance to support you and your family.
• Wellbeing-focused initiatives and resources, designed to enhance your personal and professional life.
• Flexibility to balance work and life, with hybrid work options tailored to role requirements.
• Access to exclusive discount programs, offering savings across various lifestyle and leisure experiences across the UAE.

WHAT MAKES A GREAT FIT

If you are performance-driven and possess an inquisitive mind with the agility to navigate ambiguity, you will thrive here. At the heart of the Space42 community is a bias for action and a passion for developing innovative, efficient space services through AI-driven smart solutions that drive technological advancements and create a better tomorrow.